Whole Wheat Crackers

If you go to the store and buy a box of Ritz Whole Wheat Crackers, you’ve got real health food crackers made with all grain goodness, right?

Wrong! Remember, it has to say 100% Whole Wheat if you want whole grain. As it turns out, each 15-gram serving of crackers only has 5-grams of whole grain. In other words, Ritz Whole Wheat Crackers are really made of more refined white flour than whole wheat.

Another tricky example is Original Wheat Thins. Must be good, cause they’ve got 5-grams of whole grain per 30-gram serving after all! Ahhh, but did you catch that? This time the company used the larger allowable serving size for crackers so they could make it sound like 5-grams per serving was a big deal.

Unfortunately, what it really means is there’s about FOUR TIMES more refined flour in a serving of Original Wheat Thins than there is whole wheat.

Not such a great deal of a health food after all.

Ritz Whole Wheat Simply Socials are also mostly white flour (65%), and Keebler Whole Wheat Zesta Saltines fare even worse with about 90% white flour. There’s even more OIL in the cracker than there is whole wheat.

It’s back to reading the labels, and the only way to get real whole wheat crackers is for them to have “100% Whole Wheat” (or whatever grain you want) on the label, or to have only whole grains listed in the ingredients.

Just don’t be fooled by the “Whole Wheat” label plastered on the front of the box!

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